---
title: "How to measure sponsor exposure with computer vision"
description: "List the sponsor marks and placements agreed for each event, and process only footage the organization has the rights to use. Computer vision finds where each agreed mark is visible, notes the time and placement, and drafts an exposure summary per sponsor with example clips in the format the partnerships team agreed. A partnerships lead checks the detections and edits the report before it goes to any sponsor, so reports arrive sooner and look the same whoever compiled them."
url: https://lidvizion.ai/answers/how-to-measure-sponsor-exposure-with-computer-vision/
site: Lid Vizion
index: https://lidvizion.ai/llms.txt
---

[Direct answers](https://lidvizion.ai/answers/)

# How can a team, venue or event organizer use computer vision to report where sponsor logos appeared in footage without logging screen time by hand?

List the sponsor marks and placements agreed for each event, and process only footage the organization has the rights to use. Computer vision finds where each agreed mark is visible, notes the time and placement, and drafts an exposure summary per sponsor with example clips in the format the partnerships team agreed. A partnerships lead checks the detections and edits the report before it goes to any sponsor, so reports arrive sooner and look the same whoever compiled them.

## What this means in practice

- List the agreed sponsor marks and placements for each event.
- Process only footage the organization has the rights to use.
- Find where each mark is visible and note the time and placement.
- Draft a per-sponsor summary with example clips in an agreed format.
- Have a partnerships lead approve every report before it is shared.

## How Lid Vizion approaches it

We start with the business decision and operating context, define ownership and measurable milestones, then use configuration, integrations, automation, or custom software only where each earns its place.

## See it as a workflow

- [Sponsor exposure reports from footage](https://lidvizion.ai/use-cases/sponsor-exposure-reports-from-footage/): Find where sponsor logos and boards appear in game or event footage and draft an exposure report with example clips, so the partnerships team reviews a report instead of logging screen time by hand.

## More on Computer vision

- [How can a team or league use computer vision to track players and the ball in match footage so analysts review patterns instead of logging them by hand?](https://lidvizion.ai/answers/how-to-track-players-and-the-ball-with-computer-vision/)
- [How can a team, club or league use computer vision to tag game and training footage so coaches and editors find the clip they need in seconds?](https://lidvizion.ai/answers/how-to-tag-sports-footage-with-ai/)
- [How can a farm use barn or pen cameras to get early alerts without watching footage all day?](https://lidvizion.ai/answers/how-to-monitor-livestock-with-computer-vision/)

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