What this means in practice

  • Choose product leadership when the question is which problem to solve and in what order.
  • Choose a CTO when the question is architecture, team, vendors or technical risk.
  • When both are unclear, start with the constraint that is blocking delivery today.
  • The two roles share one roadmap: product sets the outcome, technology sets the feasible path.

How Lid Vizion approaches it

We start with the business decision and operating context, define ownership and measurable milestones, then use configuration, integrations, automation, or custom software only where each earns its place.