Sponsor reports matter to renewals, but logging every appearance by hand is slow and inconsistent. Detection with a person reviewing the draft gives sponsors a consistent report sooner without promising figures nobody has checked. These four steps start with one event and keep the partnerships team in charge of what is sent.

Step 1 — Agree what to report

Goal: Decide which marks and placements count.

  1. List the sponsor marks, boards and placements in each agreement.
  2. Agree the report format and the example clips sponsors expect.
  3. Confirm which footage the organisation has the rights to use.
  4. Pick one event or fixture to start with.

You finish with: An agreed list of marks, placements, report format and approved footage.

Step 2 — Connect the footage

Goal: Read footage from where it already lives.

  1. Give read access to the approved footage storage only.
  2. Capture event details with each file: date, fixture, feed and source.
  3. Collect clear reference images of each sponsor mark.
  4. Time a manual report for the same event as a baseline.

You finish with: Approved footage, reference images and a baseline report time.

Step 3 — Detect and review

Goal: Turn detections into a report the team trusts.

  1. Detect where each agreed mark is visible and note time and placement.
  2. Draft the summary and example clips in the agreed format.
  3. Have a partnerships lead accept, correct or remove detections.
  4. Send only approved reports to sponsors.

You finish with: An approved exposure report with example clips.

Step 4 — Measure and refine

Goal: Show faster, more consistent reporting.

  1. Track time from event end to approved report.
  2. Track the share of detections accepted without correction.
  3. Add reference images where marks were missed.
  4. Add events or sponsors only after the first report works.

You finish with: Measured turnaround and detections that improve.

Common pitfalls

  • Promising sponsors figures before the detections have been checked.
  • Processing footage the organisation does not have the rights to use.
  • Starting with every sponsor and every feed at once.
  • Sending drafts to sponsors without a person reviewing them.

See it as a workflow

Sports & field operations

Sponsor exposure reports from footage

Find where sponsor logos and boards appear in game or event footage and draft an exposure report with example clips, so the partnerships team reviews a report instead of logging screen time by hand.

See the workflow

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