Use cases · Product

Customer feedback synthesis

Gather feedback from support, sales and reviews into one place, group it by the underlying problem, and give the product owner a weekly summary to decide from.

Where it starts

The trigger.

New feedback arrives in a support ticket, call note, review or survey.

How it runs today

  • Feedback is scattered across tools and inboxes.
  • The roadmap follows the most recent or loudest request.
  • Nobody can say how many customers share a problem.

The workflow

Four bounded steps.

Each step has an owner and a stop rule.

  1. 01 / Collect

    Pull new feedback from the approved channels into one log with source and customer segment.

  2. 02 / Group

    Cluster items by the problem behind the request, with links back to the originals.

  3. 03 / Summarize

    Draft a weekly summary of new and growing problems for the product owner.

  4. 04 / Decide

    The product owner reviews, merges or splits groups, and records roadmap decisions.

Where people stay in control

Approval points.

  • The product owner decides what goes on the roadmap.
  • Groupings are reviewed before they are shared with the team or customers.

How we would measure it

Against a baseline.

Measured before and after, on the same work.

Time spent preparing feedback reviews, before and after.

Share of feedback linked to a recorded decision.

Problems confirmed with customers before work starts.

Related

Go deeper.

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An illustrative workflow pattern, not a result from a specific customer.

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One workflow.
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