Use cases · Customer support

New customer onboarding

Guide each new customer through the first weeks with timely, relevant steps based on what they bought and what they have done so far, and alert a person when someone gets stuck.

Where it starts

The trigger.

A new customer signs up, pays or signs a contract.

How it runs today

  • Every customer gets the same generic welcome email, or none at all.
  • The team finds out a customer is stuck when they cancel or complain.
  • Onboarding depends on which team member happens to own the account.

The workflow

Four bounded steps.

Each step has an owner and a stop rule.

  1. 01 / Plan

    Define the first-weeks journey for each product or service: steps, timing and success signs.

  2. 02 / Send

    Send the next useful step at the right time, based on what the customer has and has not done.

  3. 03 / Watch

    Notice when a customer stalls or asks for help, and summarize where they are.

  4. 04 / Hand off

    Alert the account owner with the summary so a person can reach out.

Where people stay in control

Approval points.

  • Messages come from approved templates the team has reviewed.
  • Stuck or unhappy customers always reach a person, not another automated email.

How we would measure it

Against a baseline.

Measured before and after, on the same work.

Share of new customers who reach the first success milestone.

Time to first success, before and after.

Support requests in the first month.

Related

Go deeper.

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An illustrative workflow pattern, not a result from a specific customer.

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One workflow.
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