Use cases · Sports & field operations

Venue occupancy and crowd flow

Count people entering, leaving and gathering in areas of a venue from existing cameras, without identifying anyone, so staff can open gates, move people and plan staffing.

Where it starts

The trigger.

Doors open for an event, match or busy period.

How it runs today

  • Occupancy is estimated from ticket scans and staff radio calls.
  • Queues and crowded areas are spotted late.
  • Staffing is planned from habit rather than how the space is actually used.

The workflow

Four bounded steps.

Each step has an owner and a stop rule.

  1. 01 / Count

    Count people crossing entry and exit lines and present in key areas, using existing cameras.

  2. 02 / Alert

    Flag areas that pass agreed thresholds or show queues building.

  3. 03 / Act

    Operations staff decide whether to open gates, redirect people or move staff.

  4. 04 / Review

    After the event, compare patterns with plans to improve layout and staffing.

Where people stay in control

Approval points.

  • Staff decide every operational response; nothing is automated at the gate.
  • The system counts and does not identify individuals; footage retention is limited.

How we would measure it

Against a baseline.

Measured before and after, on the same work.

Time from threshold to staff response.

Peak queue lengths at key points, before and after.

Staffing matched to measured demand.

Related

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An illustrative workflow pattern, not a result from a specific customer.

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