Use cases · Sales

Listing descriptions from property data

Draft listing descriptions and feature lists from the property record, agent notes and approved photos, so an agent edits and approves a consistent listing instead of writing every one from a blank page.

Where it starts

The trigger.

A new listing is entered or a property’s details change.

How it runs today

  • Agents write each description from scratch under time pressure.
  • Features in the description do not match the property record.
  • Wording varies by agent and is not always checked against the brokerage’s advertising rules.

The workflow

Four bounded steps.

Each step has an owner and a stop rule.

  1. 01 / Collect

    Read the property record, agent notes and approved photo captions.

  2. 02 / Draft

    Draft a description and feature list in the brokerage style, using only facts from those sources.

  3. 03 / Check

    Flag wording that conflicts with the brokerage’s advertising rules and facts that differ from the record.

  4. 04 / Approve

    The listing agent edits and approves the listing before it is published.

Where people stay in control

Approval points.

  • The listing agent approves every description before it is published.
  • Flagged wording is reviewed by the agent or the brokerage’s compliance contact.

How we would measure it

Against a baseline.

Measured before and after, on the same work.

Time from new listing to approved description.

Share of drafts approved with light edits.

Listings corrected after publication.

Related

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An illustrative workflow pattern, not a result from a specific customer.

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One workflow.
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